Hospitality America and Windsor Aughtry celebrate interior design firm, Curioso, for winning a Prestigious 2025 Hospitality Design Award

MOTTO BY HILTON BENTONVILLE DOWNTOWN WINS BIG

Motto by Hilton Bentonville Downtown, in Bentonville, Arkansas, was recognized as Best Budget/Select-Service Hotel Public Space. The hotel captures the vibrant, arts-infused soul of Bentonville. Locally commissioned artworks, bespoke furniture, and elevated design tell the story of a city where global sophistication meets smalltown charm. From a plant-inspired coffee bar to a tiki-style backyard lounge, the property’s communal spaces are crafted as immersive, neighbourhood-friendly destinations—playful, expressive, and rooted in the city’s ever evolving creative culture.

Developed by Windsor Aughtry, the Motto Bentonville is an example of Curioso’s creativity and commitment to excellence, which resulted in a remarkable lifestyle hotel HD Award.

Curioso, a globally recognized hospitality design studio, was honoured with four prestigious recognitions at the 2025 Hospitality Design Awards held this week in Las Vegas. With two award-winning hotel projects and an individual honour for co-founder Nina Grondin, the accolades spotlight Curioso’s impact and creative leadership in the hospitality design industry.

RECOGNITION FOR CREATING SPACES THAT RESONATE WITHIN THE COMMUNITY

Motto by Hilton Bentonville Downtown, Arkansas – WINNER

Architecture Firm: BGKT Architects, Memphis Interior Design Firm: Curioso, Chicago

Developer:Windsor Aughtry Company

Operators: Hospitality America (hotel) and Indigo Road Hospitality Group (F&B) Purchasing Firm: AK Designs

About Motto by Hilton  

Motto by Hilton is a dynamic, stylish micro-hotel experience designed to connect guests to the center of it all – the best block, the buzziest spaces, the pulse of the community. Through its incredible locations, efficient guest rooms, active lobby, and locally inspired food and beverage options, Motto by Hilton is a launchpad to destinations around the globe. Motto by Hilton delivers a flexible and innovative hospitality experience through elements like first-of-its-kind connecting guestrooms for up to 9 rooms, lively communal spaces and a coffee house and bar for work and social use by guests and locals alike. Check out Motto by Hilton in Washington D.C., Philadelphia, New York City, Tulum, Rotterdam and Cusco by booking at mottobyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Motto by Hilton and its more than 20 additional properties under development at stories.hilton.com/motto, and follow the brand on Facebook and Instagram. 

About Windsor Aughtry Windsor Aughtry Company is a nationally recognized real estate and hospitality development firm based in Greenville, South Carolina. With a focus on premium hotel development and long-term ownership, the company has delivered high-profile projects across the Southeast and beyond, including the Hilton Columbia Center in Columbia, SC; the Embassy Suites in downtown Greenville, SC; and the Motto by Hilton in downtown Bentonville, AR. Known for thoughtful design, strategic site selection, and community-driven impact, Windsor Aughtry creates hospitality destinations that enhance both guest experience and local vitality. For more information, visit www.windsoraughtry.com.