Hotel rooms are one of the most perishable products in the world.  Unlike most commodities, the revenue of an empty room can never be recovered the next day.  Meanwhile, fixed costs keep running.

  Hospitality America recognizes that every hotel is unique with different demand types and area lodging facilities to compete against.  The challenge is to deploy limited financial resources to produce the best yield and incremental return.  HA identifies the most appropriate sales and marketing strategies to produce new business.  The market and competition are extensively analyzed.  Each hotels' relative set of positives and negatives is analyzed in order to develop the best sales message positioning strategy.  Market segments and sub-segments are identified and sales strategies are developed to sell into each of these

markets.

Each customized Sales Action Plan to build revenues considers and may include:

	Market share analysis		Sales volume analysis
	Customer segmentation		Competitive sales efforts
	Marketing cost effectiveness		Sales forecasting systems
	Product Analysis		Sales office organization
	Geographic feeder markets		Salaries and commissions
	Sales volume analysis		Sales cost effectiveness
	Marketing target strategy		Incentives and motivation
	Marketing planning schedule		Sales performance evaluations
	Distribution channels		Sales management
	Interdepartmental relations		Reservations source analysis
	New program development		Sales promotions
	Rate structures		Prospecting
	Pricing strategies		Lead generation/qualification
	Trade/consumer advertising		Selling skills improvement
	Sales promotions		Effective sales presentations
	Direct mail advertising		Writing effective sales letters
	Telemarketing		Sales meetings
	Trade shows		Turning objections into sales
	Public relations		How and when to close sales
	Profitability analysis		Recruiting/training sales people
	Franchise relations		Sales territories and segments
	Marketing budgets		Sales department budgeting
	Organizing the sales force		Selling at trade shows
	Outside sales representation		Customer segmentation/profiles
	Conference sales/servicing		Sales Office systems
	Sales volume producers		Rates and pricing