Hospitality America was asked to take on the management of this 176 key (516 room) all-suites
beach resort hotel when it was purchased out of foreclosure in 1984. At the time the physical plant was in deplorable condition, the market image was
that of a "dump' and occupancy was near 40%.
During 1985-86, Hospitality America oversaw a $3 million renovation of the resort's public areas and the construction of a new conference center. In 1988 condominium
units were placed for sale and by 1992 100% of the units had been sold. The original project investors received an outstanding return on investment.
Villas by the Sea Resort Hotel & Conference Center
While the financial footing of the resort was being restructured, significant progress was being
made on operations. In 1985 a new, stable management team was installed. Signage, logos, brochures and advertising were redesigned to convey a
totally new image and commitment to quality. Annual occupancy increased from 40% to 60%, Average Rate increased from $51.00 to $110.00, F&B sales tripled
and net operating income increased ten-fold.
In 1995, Hospitality America was awarded a 5 year management contract renewal, with 95% of the unit owners resigning to participate in the optional rotating
rental program.
