CORPORATE OFFICES
Hospitality America, Inc.
2301 12th Avenue South, Suite 201
Nashville, Tennessee 37204
phone (615) 377-7662
fax (615) 279-9368
www.hospitalityamerica.com

Everyone Sells !

Hotel rooms are one of the most perishable products in the world.  Unlike most commodities, the revenue of an empty room can never be recovered the next day.  Meanwhile, fixed costs keep running.

Hospitality America recognizes that every hotel is unique with different demand types and area lodging facilities to compete against.  The challenge is to deploy limited financial resources to produce the best yield and incremental return.  HA identifies the most appropriate sales and marketing strategies to produce new business.  The market and competition are extensively analyzed.  Each hotels' relative set of positives and negatives is analyzed in order to develop the best sales message positioning strategy.  Market segments and sub-segments are identified and sales strategies are developed to sell into each of these markets.

Each customized Sales Action Plan to build revenues considers and may include:

Market share analysis

Sales volume analysis

Customer segmentation

Competitive sales efforts

Marketing cost effectiveness

Sales forecasting systems

Product Analysis

Sales office organization

Geographic feeder markets

Salaries and commissions

Sales volume analysis

Sales cost effectiveness

Marketing target strategy

Incentives and motivation

Marketing planning schedule

Sales performance evaluations

Distribution channels

Sales management

Interdepartmental relations

Reservations source analysis

New program development

Sales promotions

Rate structures

Prospecting

Pricing strategies

Lead generation/qualification

Trade/consumer advertising

Selling skills improvement

Sales promotions

Effective sales presentations

Direct mail advertising

Writing effective sales letters

Telemarketing

Sales meetings

Trade shows

Turning objections into sales

Public relations

How and when to close sales

Profitability analysis

Recruiting/training sales people

Franchise relations

Sales territories and segments

Marketing budgets

Sales department budgeting

Organizing the sales force

Selling at trade shows

Outside sales representation

Customer segmentation/profiles

Conference sales/servicing

Sales Office systems

Sales volume producers

Rates and pricing