CORPORATE OFFICES
Hospitality America, Inc.
2301 12th Avenue South, Suite 201
Nashville, Tennessee 37204
phone (615) 377-7662
fax (615) 279-9368
www.hospitalityamerica.com

The Ocean Club, Key Biscayne, Florida

In May of 2003, the Ocean Club Community Association, Inc. engaged Hospitality America (OCCA) to perform the services of interim General Manager. Hospitality America was assigned the responsibility and authority to act as the Chief Operating Officer of OCCA and to serve as the General Manager of all of it’s properties and facilities.

The Ocean Club is a 52-acre, residential resort community with 1,000 feet of ocean beachfront frontage located on Key Biscayne, Florida. The club facilities included a formal dining and lounge area, business center, card room, member lounge, outdoor dining terrace, men’s and ladies spa, beauty shop and aerobics and fitness center. Other facilities included a beach bar and grill, nine pools, beach and pool cabanas, a tennis facility with eight courts, teen center, basketball facility and children’s play areas.

During the course of this assignment, Hospitality America met with all outside vendors and reevaluated existing service contracts. Of particular success was in the area of grounds maintenance where significant progress and improvements were made in 90 days. At the same time, food costs were brought under control in the various outlets and were trending back to original budget by the end of the contract.

Hospitality America oversaw the development of a comprehensive hurricane plan for the facility and drafted a compliance process for use in the enforcement of OCCA rules and regulations. When the new manager came onboard, he was presented with an orientation handbook that provided significant insight and resources for his new assignment. In addition, the new manager was provided with a through physical orientation to the many unique areas of this complex club.

The Lyford Cay Club, New Providence, Bahamas

In the spring of 2003, the Lyford Cay Club called on Hospitality America to undertake a full operational review of the club. The specific goals of this review included the evaluation of potential sources of additional revenues while, at the same time, examining the potential for expense reduction. Upon presentation of the first phase of this project, the Chairman of the Board stated that he was “thrilled” with the quality of the work. 

The Lyford Cay Club is a 1,000 member, world-class resort facility located on the island of New Providence in the Bahamas. Approximately 400 members maintain private homes at the club. The club provides non-resident members with accommodations in its clubhouse rooms and cottages. Other facilities include golf, tennis, marina, pool, health and fitness center, spa, water sports, meeting space and multiple food and beverage outlets.

As a result of the opportunities identified in the first phase of this project, Hospitality America is currently developing a direct marketing plan for the promotion of the club-operated accommodations. In addition, Hospitality America is developing a re-organizational plan to assist senior management in the improvement of food and beverage delivery and the simultaneous reduction of costs.

Villas by the Sea Resort Hotel & Conference Center, Jekyll Island, Georgia

Hospitality America was asked to take on the management of this 176 key (516 room) all-suites beach resort hotel when it was purchased out of foreclosure in 1984. At the time the physical plant was in deplorable condition, the market image was that of a "dump' and occupancy was near 40%.

During 1985-86, Hospitality America oversaw a $3 million renovation of the resort's public areas and the construction of a new conference center. In 1988 condominium units were placed for sale and by 1992 100% of the units had been sold. The original project investors received an outstanding return on investment.

While the financial footing of the resort was being restructured, significant progress was being made on operations. In 1985 a new, stable management team was installed. Signage, logos, brochures and advertising were redesigned to convey a totally new image and commitment to quality. Annual occupancy increased from 40% to 60%, Average Rate increased from $51.00 to $110.00, F&B sales tripled and net operating income increased ten-fold.

In 1995, Hospitality America was awarded a 5 year management contract renewal, with 95% of the unit owners resigning to participate in the optional rotating rental program.