|
2002 - Hospitality America, Inc. ("HA") has
recently been named one of the top 100 Management Companies as named by the
Hotel Business magazine. In addition to being one of the top 100 Management
Companies, Hospitality America is ranked in the top twenty of those
Management Companies producing the highest RevPAR's with it's portfolio of
hotels. Rankings were determined by the Gross Annual Revenue reports for
2001. The Survey marked its 10th year, as the most in-depth analysis
conducted, based on a fax and telephone poll. Management companies provided
this information on a voluntary basis.
Since its founding as a Tennessee corporation
in 1995, HA has assisted its clients with the site selection, feasibility
analysis, design, F, F & E purchasing and overall development of nine new
Hilton® Hotel Corporation branded Hampton Inns®, Hampton Inn & Suites® and
Homewood Suites by Hilton®. Each property is managed under long-term contract. One of HA's core business tenets is that "Hotel rooms are one of the most
perishable products in the world. Thus, the revenue of an empty room can
never be recovered the next day. Meanwhile fixed costs keep running…" All of
Hospitality America managed inns have achieved their goal of maintaining
occupancies, average rates, RevPAR's and GOP's substantially exceeding
original proformas and Hampton Inn system-wide averages. As a direct result,
HA has recently been approved by Marriott® Corporation to develop its
Courtyard®, Fairfield® and SpringHill Suites® brands. Several new Hilton® and
Marriott® branded projects are in pre-development stage and HA's on pace for
management portfolio growth of at least two or three new hotels per year
beyond Year 2002.
Hospitality America recognizes that every
hotel is unique with different demand types and area lodging facilities to
compete against. The challenge is to deploy limited financial resources to
produce the best yield and incremental return. HA identifies the most
appropriate sales and marketing strategies to produce new business. The
market and competition are extensively analyzed. Each hotel's relative set
of positives and negatives is analyzed in order to develop the best sales
message positioning strategy. Market segments and sub-segments are
identified and sales strategies are developed to sell into each of these
markets.
In 2001, Hospitality America's Hampton Inns®
achieved a combined annual 75.1% occupancy, $86.39 average rate and a $64.87 RevPAR and rank high in product and service delivery as measured by Hilton® TQI scores. At Hilton® Hotel Corporation's Annual Conference in January, HA's
hotels received several awards. The Homewood Suites by Hilton® - Charlotte Airport was
recognized for 2nd highest in the Homewood Suites by Hilton®
system for guest
satisfaction.
Hospitality America presently
operates ten inns, with two more coming under management in late 2002. HA
ended 2001 with ten hotels and 1,194 rooms under management in Florida,
North Carolina, South Carolina and Tennessee. HA specializes in management
of upscale limited service inns, mostly Hilton®
Hotel Corporation branded Hampton Inns®,
Hampton Inn & Suites®
and Homewood Suites by Hilton®.
|
