CONSULTING CASE STUDIES

Villas by the Sea Resort Hotel & Conference Center

Hospitality America was asked to take on the management of this 176 key (516 room) all-suites beach resort hotel when it was purchased out of foreclosure in 1984. At the time the physical plant was in deplorable condition, the market image was that of a "dump' and occupancy was near 40%.

During 1985-86, Hospitality America oversaw a $3 million renovation of the resort's public areas and the construction of a new conference center. In 1988 condominium units were placed for sale and by 1992 100% of the units had been sold. The original project investors received an outstanding return on investment.

While the financial footing of the resort was being restructured, significant progress was being made on operations. In 1985 a new, stable management team was installed. Signage, logos, brochures and advertising were redesigned to convey a totally new image and commitment to quality. Annual occupancy increased from 40% to 60%, Average Rate increased from $51.00 to $110.00, F&B sales tripled and net operating income increased ten-fold.

In 1995, Hospitality America was awarded a 5 year management contract renewal, with 95% of the unit owners resigning to participate in the optional rotating rental program.

Hospitality America, Inc. | 1101 Kermit Dr., Suite 500 - Nashville, Tennessee 37217 | Voice: 615.377.7662 - Fax: 615.279.9368 | info@hospitalityamerica.com