2002 - Hospitality America, Inc. ("HA") has recently been named one of the top 100 Management Companies as named by the Hotel Business magazine. In addition to being one of the top 100 Management Companies, Hospitality America is ranked in the top twenty of those Management Companies producing the highest RevPAR's with it's portfolio of hotels. Rankings were determined by the Gross Annual Revenue reports for 2001. The Survey marked its 10th year, as the most in-depth analysis conducted, based on a fax and telephone poll. Management companies provided this information on a voluntary basis.
Since its founding as a Tennessee corporation in 1995, HA has assisted its clients with the site selection, feasibility analysis, design, F, F & E purchasing and overall development of nine new Hilton® Hotel Corporation branded Hampton Inns®, Hampton Inn & Suites® and Homewood Suites by Hilton®. Each property is managed under long-term contract. One of HA's core business tenets is that "Hotel rooms are one of the most perishable products in the world. Thus, the revenue of an empty room can never be recovered the next day. Meanwhile fixed costs keep running…" All of Hospitality America managed inns have achieved their goal of maintaining occupancies, average rates, RevPAR's and GOP's substantially exceeding original proformas and Hampton Inn system-wide averages. As a direct result, HA has recently been approved by Marriott® Corporation to develop its Courtyard®, Fairfield® and SpringHill Suites® brands. Several new Hilton® and Marriott® branded projects are in pre-development stage and HA's on pace for management portfolio growth of at least two or three new hotels per year beyond Year 2002.
Hospitality America recognizes that every hotel is unique with different demand types and area lodging facilities to compete against. The challenge is to deploy limited financial resources to produce the best yield and incremental return. HA identifies the most appropriate sales and marketing strategies to produce new business. The market and competition are extensively analyzed. Each hotel's relative set of positives and negatives is analyzed in order to develop the best sales message positioning strategy. Market segments and sub-segments are identified and sales strategies are developed to sell into each of these markets.
In 2001, Hospitality America's Hampton Inns® achieved a combined annual 75.1% occupancy, $86.39 average rate and a $64.87 RevPAR and rank high in product and service delivery as measured by Hilton® TQI scores. At Hilton® Hotel Corporation's Annual Conference in January, HA's hotels received several awards. The Homewood Suites by Hilton® - Charlotte Airport was recognized for 2nd highest in the Homewood Suites by Hilton® system for guest satisfaction.
Hospitality America presently operates ten inns, with two more coming under management in late 2002. HA ended 2001 with ten hotels and 1,194 rooms under management in Florida, North Carolina, South Carolina and Tennessee. HA specializes in management of upscale limited service inns, mostly Hilton® Hotel Corporation branded Hampton Inns®, Hampton Inn & Suites® and Homewood Suites by Hilton®.