HOSPITALITY AMERICA,INC.

Leading the way in hotel management and consulting services.

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Sales & Marketing

Everyone Sells!

Hotel rooms are one of the most perishable products in the world. Unlike most commodities, the revenue of an empty room can never be recovered the next day. Meanwhile, fixed costs keep running.

Hospitality America recognizes that every hotel is unique with different demand types and area lodging facilities to compete against. The challenge is to deploy limited financial resources to produce the best yield and incremental return. HA identifies the most appropriate sales and marketing strategies to produce new business. The market and competition are extensively analyzed. Each hotels' relative set of positives and negatives is analyzed in order to develop the best sales message positioning strategy. Market segments and sub-segments are identified and sales strategies are developed to sell into each of these markets.

Each customized Sales Action Plan to build revenues considers and may include:

  • Market share analysis
  • Sales volume analysis
  • Customer segmentation
  • Competitive sales efforts
  • Marketing cost effectiveness
  • Sales forecasting systems
  • Product Analysis
  • Sales office organization
  • Geographic feeder markets
  • Salaries and commissions
  • Sales volume analysis 
  • Sales cost effectiveness
  • Marketing target strategy
  • Incentives and motivation
  • Marketing planning schedule
  • Sales performance evaluations
  • Distribution channels 
  • Sales management
  • Interdepartmental relations
  • Reservations source analysis
  • New program development
  • Sales promotions
  • Rate structures
  • Prospecting
  • Pricing strategies
  • Lead generation/qualification
  • Trade/consumer advertising
  • Selling skills improvement
  • Sales promotions
  • Effective sales presentations
  • Direct mail advertising
  • Writing effective sales letters
  • Telemarketing
  • Sales meetings
  • Trade shows
  • Turning objections into sales
  • Public relations
  • How and when to close sales
  • Profitability analysis
  • Recruiting/training sales people
  • Franchise relations
  • Sales territories and segments
  • Marketing budgets
  • Sales department budgeting
  • Organizing the sales force
  • Selling at trade shows
  • Outside sales representation
  • Customer segmentation/profiles
  • Conference sales/servicing
  • Sales Office systems
  • Sales volume producers
  • Rates and pricing